NYC — SF — LDN
EST. 2013

2019 was a blast for us. We worked with some amazing people doing exciting things.

Among the many projects and happenings going on at Siberia, we relaunched siberia.io

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In one year we had...

26 Projects     17 Happy hours     3 Babies     26 Projects     17 Happy hours     3 Babies    
26 Projects     17 Happy hours     3 Babies     26 Projects     17 Happy hours     3 Babies    
6 Launches     1 New Studio     4 Hires     6 Launches     1 New Studio     4 Hires    
6 Launches     1 New Studio     4 Hires     6 Launches     1 New Studio     4 Hires    

We traveled a lot to see our friends

We did some work we’re really proud of

and some we can’t talk about

Xfinity

Working across the organization to bring new business lines and experiences to customers

Sonos

Hardware prototyping and researching the future of portable listening

Playboy

Revitalizing the iconic editorial brand to power a new curated commerce platform

Spkr

Defining, designing, and launching the future of personalized, curated audio listening

Glo

Onboarding and personalization for a 360° health and wellness platform

Native Instruments

Finding new markets and new opportunities to change the musician creator's experience

Nike

Working out what you can do with connected apparel

Stubhub

Elevating the venue experience with the world’s largest ticket marketplace

ADT

Launching the global security brand’s first DIY platform

Google

Machine learning in honor of Freddie Mercury

Columbia Care

Changing the landscape of medical marijuana with connected devices

Performix

Personal training by the people you follow

Here’s some of our work that’s out in the world

Playboy

Revitalizing an iconic brand to power a curated commerce platform
on MacBook

STRATEGY | DESIGN | USER TESTING | FRONT END DEVELOPMENT

Pleasure For All

We helped Playboy redesign their website with two goals in mind: change mainstream perception to tell the real brand story, and leverage Playboy's products to drive conversion.

on iPhone
Shifting Perceptions

We created new content types to showcase Playboy’s history of foward-thinking beliefs as well as giving the brand a digital refresh.

Exploring the new site has changed my opinion and understanding of Playboy as a brand.” Kayleigh Parker, 26, New York
Evolving technology alongside brand

We worked with Playboy's partners to implement a new technology stack to power the upgraded editorial and commerce experiences.

  • Contentful CMS
  • Shopify Integration
  • Personalization engine
on iPhone

Glo

Onboarding and personalization for a 360º health and wellness platform
on Apple Tv

STRATEGY | DESIGN | CONTENT

Breaking the burden of choice

Glo’s health and wellness video catalog is unmatched but much of it was going undiscovered. We created a new personalisation mechanic that improved content discovery and drove meaningful user engagement.

on iPhone
Dynamic Onboarding

We developed a dynamic onboarding flow that adapted to user responses and presented different experience paths based on their answers.

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For your fitness journey

The content experience reacts to usage patterns, creating deeper personalization and a more intuitive experience. This aligns with the brand promise of matching users with the right content to achieve their wellness goals.

We’ve seen double digit increases in several key metrics since launching the updates.” Jeff Neil, Glo
on iPhone
We’ve seen double digit increases in several key metrics since launching the updates.” Jeff Neil, Glo

Spkr.

Defining the next audio listening platform alongside its founders

STRATEGY | DESIGN | MOTION | PROTOTYPING

The future of audio is curated

Spkr was defining their product offering and audio aggregation algorithms and needed a user experience that helped realize the potential of their vision.

on iPhone
Spkr
Personalized User Stations

In an effort to reduce the time for onboarding new users, we leveraged the content preferences they’d already indicated for existing apps on their phone.

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Spkr
Spkr Live

Spkr helps accelerate the adoption of podcasts by pushing content to its listeners in seamless snippets that they can dive deeper on later.

The Discover Recipe

We created an experience that combined deep personalization, social influence, and content aggregation from multiple sources to create a truly differentiated listening experience.

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on iPhone